STRATEGIC MANAGEMENT PROCESS AT FURNITURE FIRMS

Öz

Strategic management is a sum of processes that aims to maintain firm’s life at long-term, to get sustainable competitive advantage and to gain profit over sector average. Generally, there is an apparent expansion of management’s planning, organizing, leading and controlling functions in this process. The firms that use strategic management process efficiently and effectively will continue their operations easier in present-day business world that becomes more global and competitive each passing day.

In this study, it is searched that how and in which level firms of furniture industry practice strategic management process. A survey is applied to 30 furniture firms that operate in Mersin province with face-to-face method. By using descriptive statistics, variance and correlation analyses at SPSS environment, inferences are made from the data obtained from firms. As a result, it is found that firms agree with 14 factors, used for researching strategic management process of firms, in proportion as 97,4%. This result shows that furniture firms have strategic management conscious.